Framer

Converts text prompts describing website requirements into complete, multi-page responsive website layouts with copy, images, and animations in seconds. The system ingests natural language descriptions (e.g., 'three unique landing pages in dark mode for a modern design startup'), processes them through an undisclosed LLM pipeline, and outputs design variations as editable React-compatible components in the visual editor. Generation appears to be single-pass without iterative refinement loops, producing immediately-editable designs rather than requiring approval workflows.

Browser-based visual design interface with design-tool-grade capabilities including responsive layout editing, effects/interactions/animations, shader effects (Holo Shader, Chromatic Aberration, Logo Shaders), and real-time multi-user collaboration. The editor supports role-based permissions (viewers read-only, editors can modify), direct copy editing on published pages, and simultaneous editing by multiple team members. Built on React component architecture allowing both visual design and custom code insertion without leaving the editor.

Enables creation and management of website content in multiple languages with separate content variants per locale. Available as a Pro-tier add-on with undisclosed pricing. Allows content creators to maintain language-specific versions of pages, CMS items, and copy. Implementation details (language detection, URL structure, fallback behavior, supported languages) are not documented.

Enables one-click rollback to previous website versions, allowing teams to quickly revert breaking changes or problematic updates. Available on Pro tier and above. Maintains version history of published sites with ability to restore any previous version. Implementation details (version retention policy, automatic snapshots, granular change tracking) are not documented.

Provides a server-side API for programmatic access to Framer sites, CMS content, and site management operations. Listed in product updates but not documented in detail. Capabilities, authentication, rate limits, and supported operations are unknown. Likely enables external systems to read/write CMS data, trigger deployments, or manage site configuration.

Enables password protection of individual pages or entire sites, restricting access to authorized users only. Available on Basic tier and above. Allows teams to share draft content or restricted pages with specific audiences without making them publicly accessible. Implementation details (password hashing, session management, per-page vs site-wide protection) are not documented.

Integrated content management system supporting collections (content types), items (individual records), and relational data linking across collections. The CMS supports dynamic filtering of content on pages, multi-locale content variants (Pro add-on), and auto-publish/staging workflows. Data is stored in Framer's infrastructure with tiered limits: 1 collection/1,000 items (Basic), 10 collections/2,500 items (Pro), 20 collections/10,000 items (Scale). Relational CMS (linking between collections) is Pro-tier and above. Content can be edited directly on published pages without rebuilding.

One-click publishing of websites to Framer-managed global CDN with automatic responsive optimization across devices. Supports custom domain connection (free .com on annual plans), Framer subdomains, staging environments (Pro+), instant rollback (Pro+), site redirects (Pro+), and password protection (Basic+). Hosting includes 20 CDN locations on Basic/Pro tiers and 300+ locations on Scale tier. Bandwidth limits are 10 GB (Basic), 100 GB (Pro), 200 GB (Scale) with $40 per 100 GB overage charges. Page limits are 30 (Basic), 150 (Pro), 300 (Scale) with $20 per 100 additional pages.

Allows developers to write custom React components and embed them directly into Framer sites without leaving the visual editor. Components can be inserted into the design canvas and styled visually while retaining custom logic. The system supports 'Framer Convert' (design-to-code tool, listed in updates) for converting visual designs to React code. Developers can add custom components alongside AI-generated and visually-designed elements, enabling hybrid workflows where designers build visually and developers add interactivity/logic.

Enables A/B testing of website variants with built-in analytics tracking and experiment configuration. Users can create multiple versions of pages or components, route traffic to variants, and measure performance differences. Analytics dashboard provides 30-day history (Basic), 90-day history (Pro/Scale), and tracks traffic, engagement, and conversion metrics. A/B testing is available as a Pro-tier add-on with pricing undisclosed. Implementation details (traffic allocation algorithms, statistical significance calculation, variant selection logic) are not documented.

Enables full-text search across website content (pages, CMS items, blog posts) with automatic indexing and relevance ranking. Search results are displayed in a search interface component that can be placed on any page. The feature is available on Pro tier and above. Implementation details (indexing frequency, search algorithm, relevance ranking, supported languages) are not documented.

Implements role-based permissions for site collaboration with two primary roles: Viewers (read-only access to published sites and design previews) and Editors (full editing capabilities). Viewers are free to add; additional Editors cost $20/month (Basic) or $40/month (Pro/Scale). Permissions are managed at the site level; no mention of granular permissions for specific pages, components, or CMS collections. Real-time collaboration shows all active editors and their cursor positions.

Allows editing of website copy directly on published pages without rebuilding or redeploying. Changes are applied immediately to live sites. This feature works for text content, CMS-driven content, and some design elements. Implementation details (which elements are editable, change propagation, version control) are not documented.

Provides built-in static file hosting for assets (images, documents, videos, etc.) with tiered limits: 5 files (Basic), 15 files (Pro), unlimited (Scale). Files are served from the same CDN as the website, ensuring fast delivery. Supports .well-known files for domain verification and SSL certificate validation. File types and size limits are not documented.