Gong

Automatically records sales calls and converts speech to text with high accuracy in real-time. Captures the complete conversation for later analysis and reference without manual note-taking.

Provides live guidance to sales reps during active calls by detecting objections, buying signals, and missed opportunities. Alerts reps to key moments as they happen so they can adjust their approach in real-time.

Records and analyzes video meetings across multiple platforms (Zoom, Teams, Google Meet, etc.) to capture customer interactions beyond phone calls. Provides transcription and analysis of video-based customer conversations.

Provides real-time visibility into deal health and progression by analyzing conversation signals and customer engagement. Shows which deals are progressing, stalled, or at risk based on actual customer interactions.

Automatically identifies and tracks competitor mentions across all customer conversations. Aggregates competitive intelligence to show which competitors are being discussed, how often, and in what context.

Allows configuration of custom metrics and insights to track specific business priorities. Enables teams to define what matters most and measure it across all conversations.

Analyzes conversations from won and lost deals to identify patterns, themes, and differentiators that actually influence deal outcomes. Reveals what customers truly care about versus what sales reps think matters.

Analyzes customer tone, sentiment, and emotional cues throughout sales conversations to gauge engagement level, confidence, and receptiveness. Provides objective measurement of customer sentiment rather than rep perception.

Generates battle cards and competitive positioning documents by analyzing actual customer conversations and objections. Extracts competitor mentions, objections, and positioning themes directly from sales interactions.

Improves sales forecasting by analyzing actual customer conversations and engagement signals rather than relying solely on CRM stage data. Provides more accurate deal probability assessments based on real customer sentiment and buying signals.

Enables searching across all recorded conversations and transcripts to find specific moments, topics, or customer interactions. Allows teams to quickly locate relevant conversations for reference, coaching, or analysis.

Provides personalized coaching recommendations to individual sales reps based on analysis of their actual conversations. Identifies strengths, weaknesses, and specific areas for improvement with concrete examples from their calls.

Automatically captures and syncs conversation insights, customer information, and deal signals from calls back into the CRM. Enriches CRM records with actual conversation data rather than relying on manual rep data entry.

Analyzes sales emails and written communications to identify tone, effectiveness, and customer sentiment. Provides insights into email performance and recommendations for improvement.