Hexometer

Continuously crawls and analyzes eCommerce site architecture, indexing status, and technical health metrics with specialized detection for product page issues, structured data markup (Schema.org), canonical tag conflicts, and mobile usability problems. Uses automated crawling agents that prioritize eCommerce-specific signals like product availability markup, pricing schema, and review aggregation data rather than generic SEO metrics, enabling detection of issues that would be missed by horizontal SEO tools.

Implements a rule-based detection engine that continuously monitors crawl data against eCommerce-specific issue patterns (broken product links, missing structured data, redirect chains, indexation problems) and surfaces them via automated alerts with severity scoring. Uses pattern matching against a curated ruleset of common eCommerce SEO failures, prioritizing issues by estimated impact on search visibility or user experience rather than raw volume.

Tracks search engine rankings for user-defined keyword sets across multiple search engines (Google, Bing, etc.) with daily or weekly refresh cycles, capturing competitor visibility, featured snippet ownership, and position changes. Maintains historical rank data to identify trends and correlate ranking changes with site updates or algorithm changes, with eCommerce-specific keyword grouping by product category, brand, or intent type.

Crawls and validates JSON-LD, microdata, and RDFa markup against Schema.org specifications with eCommerce-specific focus on Product, Offer, AggregateRating, and Review schemas. Detects missing required properties, type mismatches, and markup errors that would prevent search engines from correctly interpreting product information, and tracks markup coverage across the site to identify pages missing structured data.

Aggregates competitor rank data, domain authority estimates, and content metrics into a unified dashboard showing relative market positioning. Tracks competitor visibility trends, identifies keywords where competitors rank but the user doesn't, and surfaces competitive gaps in content or technical SEO. Uses comparative analytics to highlight opportunities and threats in the competitive landscape.

Performs periodic full-site crawls to map site structure, identify crawlable vs. blocked pages, and detect indexation issues (noindex tags, robots.txt blocks, redirect chains). Compares crawl data against Google Search Console indexation data to identify pages that are crawlable but not indexed, or indexed but no longer crawlable. Generates detailed crawl reports with page-level metrics (load time, response code, redirect status).

Connects to Google Search Console via OAuth to import search performance data (impressions, clicks, CTR, position), Google Analytics for traffic metrics, and other third-party platforms via API or webhook integrations. Correlates Hexometer crawl and rank data with GSC performance data to identify relationships between technical changes and search visibility impact.

Generates automated remediation recommendations for detected issues with specific, actionable guidance tailored to eCommerce contexts (e.g., 'Add missing price schema to 342 product pages', 'Fix canonical tag conflicts in category pagination'). Prioritizes recommendations by estimated impact on search visibility or user experience, with implementation difficulty and effort estimates.