HiFive

Aggregates customer reviews from disparate platforms (Google Business Profile, Facebook, Yelp, TripAdvisor) into a single unified dashboard by establishing OAuth/API connections to each review platform and polling for new reviews on a scheduled interval. Uses a normalized data model to map platform-specific review schemas (ratings, text, reviewer metadata) into a common internal format, enabling cross-platform analytics and bulk operations without requiring manual data entry or platform-specific workflows.

Provides a unified inbox interface for composing and publishing responses to customer reviews across multiple platforms, with templating and draft management. Implements a workflow where responses are drafted in the HiFive platform, optionally routed through approval queues, and then published back to the originating platform via platform-specific APIs. Supports response templates with variable substitution (e.g., {{customer_name}}, {{business_name}}) to reduce response composition time and ensure brand consistency.

Generates customizable HTML/JavaScript widgets that fetch and display aggregated reviews on business websites in real-time. Widgets are configured through a visual builder (no-code) and embedded via a single script tag; they dynamically load review data from HiFive's servers and render with CSS styling that matches common website templates. Supports multiple widget layouts (carousel, grid, list) and filtering options (by rating, platform, date range) to allow website visitors to browse reviews without leaving the site.

Generates dashboard reports showing review volume trends, average ratings, review source breakdown, and response metrics (response rate, time-to-response) over configurable time periods. Uses simple aggregation queries on the normalized review database to compute metrics; reports are displayed as charts (line graphs, bar charts, pie charts) and exportable as CSV/PDF. Does not include advanced NLP-based sentiment analysis or topic extraction — metrics are limited to structured fields (rating, date, platform, response status).

Supports businesses with multiple locations by organizing reviews, responses, and analytics by location. Each location has its own dashboard showing location-specific review metrics, response workflows, and widget configuration. Uses location identifiers (business listing IDs from review platforms) to partition review data and enable location managers to view only their assigned location's reviews while preventing cross-location data access. Supports bulk operations across locations (e.g., apply response template to all locations) for corporate oversight.

Enables businesses to create and send review request campaigns to customers via email or SMS, with customizable message templates and scheduling. Campaigns are configured through a form-based builder specifying recipient lists (manual upload or integration with CRM data), message content, and send timing. Uses email/SMS provider integrations (Twilio, SendGrid, or similar) to deliver requests; includes basic tracking of delivery status and click-through rates to review platform links. Does not include customer segmentation or A/B testing of message variants.

Provides manual review moderation tools allowing admins to flag, hide, or report reviews that violate platform policies (spam, offensive language, fake reviews). Implements a simple workflow where flagged reviews are marked with a status (pending review, approved, hidden) and can be reported to the originating review platform via platform-specific reporting APIs. Does not include automated content filtering or machine learning-based spam detection — all moderation is manual.

Manages OAuth authentication flows and API credentials for connected review platforms (Google Business Profile, Facebook, Yelp, TripAdvisor). Implements secure credential storage with encryption at rest and handles OAuth token refresh automatically to maintain platform connectivity. Provides a settings interface for users to connect/disconnect platforms and manage permissions granted to HiFive. Uses platform-specific OAuth scopes to request only necessary permissions (e.g., read reviews, write responses).