Roundabout

Identifies and filters influencers based on audience demographics, interests, and engagement quality rather than follower count. Enables brands to find creators whose audiences align with specific niches and buyer personas.

Displays clear, upfront pricing for influencer partnerships without hidden fees or agency markups. Allows brands to understand exact costs before committing to campaigns.

Monitors campaign metrics in real-time including engagement rates, conversions, and audience sentiment. Provides dashboards that go beyond vanity metrics to show actual business impact.

Attributes sales and conversions directly to specific influencer posts and campaigns. Enables brands to calculate exact ROI and understand which creators drive actual revenue.

Analyzes audience comments, reactions, and engagement quality to gauge sentiment toward campaign content. Provides insights into how audiences perceive brand messaging.

Maintains and displays detailed creator profiles with audience composition, engagement metrics, content style, and historical performance. Helps brands evaluate creator fit before partnership.

Provides tools to plan, execute, and manage influencer campaigns from start to finish. Streamlines communication and coordination between brands and creators.

Identifies and surfaces micro and mid-tier influencers with engaged niche audiences. Helps brands find creators outside the mega-influencer tier with better engagement rates and lower costs.

Evaluates the authenticity and quality of influencer engagement beyond follower counts. Identifies fake engagement, bot followers, and genuine audience interaction.

Filters influencers and campaigns by geographic location and audience location. Enables brands to target specific regions or countries for localized campaigns.