Writerelease

Collects user inputs through a multi-step form interface (company info, announcement type, key details, headline preferences) and feeds responses into an LLM prompt pipeline that generates AP newswire-compliant press release text. The system uses template-based prompt engineering to enforce structural compliance (headline, dateline, boilerplate, quotes) without requiring manual formatting knowledge from users.

Generates multiple headline options based on user inputs and announcement details, allowing users to preview and select their preferred headline before final release generation. The system likely uses prompt variation techniques to produce different angles (news-focused, benefit-focused, quote-based) from the same underlying announcement data, enabling A/B testing of messaging approaches.

Automatically structures generated press releases according to AP (Associated Press) newswire standards, including proper dateline formatting, inverted pyramid structure, boilerplate placement, and quote integration. The system uses template-based output formatting and likely post-processing validation to ensure compliance without requiring users to manually format or understand journalistic conventions.

Provides a responsive web interface designed for mobile devices, allowing users to create press releases from smartphones or tablets through a simplified, touch-friendly form flow. The interface breaks the generation process into discrete mobile-friendly steps (questionnaire → headline selection → generation) to accommodate smaller screens and reduce cognitive load on mobile devices.

Provides full press release generation capability at no cost without requiring account creation, payment information, or email verification. Users can access the core generation workflow (questionnaire → headline selection → release output) immediately through the web interface, lowering the barrier to entry for bootstrapped companies and solo entrepreneurs.

Guides users to select their announcement type (product launch, funding, partnership, hiring, etc.) during the questionnaire phase, which then determines the template and prompt structure used for release generation. The system likely maintains separate prompt templates for different announcement categories to optimize structure and tone for each news type.

Allows users to provide quotes from company executives or stakeholders during the questionnaire phase, which are then automatically integrated into the generated release with proper AP-style attribution and formatting. The system handles quote placement (typically in the second or third paragraph) and attribution line formatting according to journalistic conventions.

Automatically generates or accepts a company boilerplate (standard company description) and places it at the end of the press release in the standard journalistic location. The system handles boilerplate formatting and ensures it follows AP conventions for company description placement and length.

Automatically generates and formats the dateline (city and date) at the beginning of the press release according to AP newswire standards. The system handles date formatting, city selection, and proper placement without requiring user intervention, ensuring compliance with journalistic conventions.

Structures generated releases according to the inverted pyramid journalistic format, where the most important information (news hook, key announcement) appears first, followed by supporting details and background. The system uses prompt engineering and output post-processing to enforce this structure, ensuring releases prioritize newsworthiness and readability for journalists.