Agnetic vs Relativity
Side-by-side comparison to help you choose.
| Feature | Agnetic | Relativity |
|---|---|---|
| Type | Product | Product |
| UnfragileRank | 35/100 | 35/100 |
| Adoption | 0 | 0 |
| Quality | 1 | 1 |
| Ecosystem | 0 |
| 0 |
| Match Graph | 0 | 0 |
| Pricing | Paid | Paid |
| Capabilities | 12 decomposed | 13 decomposed |
| Times Matched | 0 | 0 |
Agnetic analyzes customer interaction history, engagement patterns, and preference signals to dynamically generate and adapt marketing message copy in real-time. Rather than static template variables, the system uses behavioral data (email open rates, click patterns, support ticket sentiment, product usage) to select messaging tone, content focus, and call-to-action variants that match individual customer context. This operates across email, SMS, and web channels with unified customer profiles.
Unique: Uses behavioral event streams and customer interaction history to drive message adaptation rather than static segmentation rules; generates contextually-aware copy variants that match individual engagement patterns and lifecycle stage
vs alternatives: Deeper behavioral personalization than HubSpot's template-based approach because it analyzes actual interaction patterns rather than relying on manual segment rules
Agnetic coordinates campaign delivery across email, SMS, and web channels with AI-driven timing optimization that accounts for individual customer timezone, engagement history, and channel preference. The system learns which channels and send times yield highest engagement per customer segment and automatically sequences messages to avoid fatigue while maintaining campaign momentum. Orchestration rules can be conditional based on customer actions (e.g., if email not opened in 24h, send SMS reminder).
Unique: Combines timezone-aware scheduling with behavioral engagement learning to automatically optimize send times and channel selection per individual customer rather than using static send-time rules across segments
vs alternatives: More sophisticated than Marketo's basic scheduling because it learns individual engagement patterns and adapts channel selection dynamically rather than applying uniform send-time rules
Agnetic automatically classifies customers into lifecycle stages (prospect, trial, customer, at-risk, churned) based on behavioral signals and engagement patterns, then triggers stage-specific automation workflows. Each stage has predefined campaign sequences, messaging tone, and channel preferences. When a customer's behavior indicates stage transition (e.g., trial signup to paid customer, active customer to at-risk), the system automatically moves them to the new stage and initiates the corresponding workflow. Workflows can include email sequences, SMS alerts, support escalations, or sales outreach.
Unique: Automatically classifies customers into lifecycle stages based on behavioral signals and triggers stage-specific workflows rather than requiring manual segment management and campaign assignment
vs alternatives: More automated than HubSpot's lifecycle workflows because it automatically detects stage transitions and initiates workflows rather than requiring manual stage assignment
Agnetic monitors email delivery metrics (bounce rate, complaint rate, spam folder placement) and automatically handles bounces and complaints to maintain sender reputation. Hard bounces (invalid email addresses) are flagged and removed from future campaigns. Soft bounces (temporary delivery failures) are retried with exponential backoff. Complaints (spam reports) trigger automatic list suppression and may trigger customer support outreach. The system tracks sender reputation metrics (SPF, DKIM, DMARC alignment) and provides recommendations to improve deliverability.
Unique: Automatically handles bounces and complaints with configurable rules (hard bounce removal, soft bounce retry, complaint suppression) rather than requiring manual list management
vs alternatives: More proactive than basic email service provider bounce handling because it provides actionable recommendations to improve sender reputation and deliverability
Agnetic ingests customer data from CRM, support ticketing systems, and product analytics into a unified customer profile that marketing and support teams access through a shared interface. The system normalizes customer records across sources (deduplicating on email, phone, company domain) and enriches profiles with support ticket sentiment, resolution history, and support agent notes. This enables marketing campaigns to reference recent support interactions and support teams to see active marketing campaigns affecting the same customer.
Unique: Explicitly bridges marketing and support data silos by normalizing customer records across systems and surfacing support ticket context within marketing workflows, enabling cross-functional decision-making
vs alternatives: Deeper support integration than HubSpot because it treats support tickets as first-class campaign context rather than optional metadata, allowing marketing to pause or adjust campaigns based on support sentiment
Agnetic analyzes customer engagement trends, support ticket frequency, product usage decline, and renewal date proximity to calculate a churn risk score for each customer. When risk exceeds a threshold, the system automatically triggers targeted retention campaigns with messaging tailored to the likely churn reason (e.g., feature request not addressed, competitor comparison, pricing concerns). Intervention campaigns can include special offers, feature education, or direct outreach from customer success managers.
Unique: Combines engagement trend analysis with support ticket context and product usage signals to predict churn and automatically trigger reason-specific retention campaigns rather than generic win-back messaging
vs alternatives: More actionable than basic churn scoring because it identifies likely churn reasons and triggers targeted interventions rather than just flagging at-risk customers for manual review
Agnetic provides a template editor that supports dynamic variable insertion, conditional blocks, and AI-assisted copy suggestions. Templates can reference customer profile data (name, company, plan tier), behavioral data (recent product features used, support ticket topics), and campaign context (offer amount, expiration date). The system generates template preview variations showing how different customer segments will see the final message, enabling marketers to validate personalization before sending.
Unique: Combines template editing with multi-variant preview capability that shows how different customer segments will see the final message, enabling non-technical marketers to validate personalization logic before sending
vs alternatives: More user-friendly than Marketo's template system because it provides visual preview of personalization variations rather than requiring marketers to manually test different variable combinations
Agnetic tracks campaign metrics (open rate, click rate, conversion rate, revenue attributed) across all channels and provides dashboards showing performance by segment, channel, and campaign variant. The system supports multi-touch attribution modeling that credits multiple touchpoints in a customer journey rather than last-click attribution, enabling marketers to understand which campaigns and channels drive actual revenue impact. Attribution models can be configured as first-touch, last-touch, linear, or time-decay.
Unique: Implements multi-touch attribution modeling that credits multiple campaign touchpoints in a customer journey rather than defaulting to last-click attribution, providing more accurate ROI measurement for multi-channel campaigns
vs alternatives: More sophisticated than HubSpot's basic attribution because it supports configurable multi-touch models rather than only last-click attribution, enabling better understanding of true campaign impact
+4 more capabilities
Automatically categorizes and codes documents based on learned patterns from human-reviewed samples, using machine learning to predict relevance, privilege, and responsiveness. Reduces manual review burden by identifying documents that match specified criteria without human intervention.
Ingests and processes massive volumes of documents in native formats while preserving metadata integrity and creating searchable indices. Handles format conversion, deduplication, and metadata extraction without data loss.
Provides tools for organizing and retrieving documents during depositions and trial, including document linking, timeline creation, and quick-search capabilities. Enables attorneys to rapidly locate supporting documents during proceedings.
Manages documents subject to regulatory requirements and compliance obligations, including retention policies, audit trails, and regulatory reporting. Tracks document lifecycle and ensures compliance with legal holds and preservation requirements.
Manages multi-reviewer document review workflows with task assignment, progress tracking, and quality control mechanisms. Supports parallel review by multiple team members with conflict resolution and consistency checking.
Enables rapid searching across massive document collections using full-text indexing, Boolean operators, and field-specific queries. Supports complex search syntax for precise document retrieval and filtering.
Agnetic scores higher at 35/100 vs Relativity at 35/100.
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Identifies and flags privileged communications (attorney-client, work product) and confidential information through pattern recognition and metadata analysis. Maintains comprehensive audit trails of all access to sensitive materials.
Implements role-based access controls with fine-grained permissions at document, workspace, and field levels. Allows administrators to restrict access based on user roles, case assignments, and security clearances.
+5 more capabilities