Cheq vs HubSpot

Analyzes incoming ad traffic in real-time to identify and classify bot activity, non-human clicks, and invalid impressions across display, video, and mobile channels. Uses machine learning models to distinguish legitimate user interactions from fraudulent ones.

Detects and maps fraud patterns across multiple advertising channels simultaneously, identifying coordinated fraud schemes, common fraud sources, and recurring attack vectors. Provides granular reporting on specific fraud types and their origins.

Automatically blocks identified fraudulent traffic and invalid impressions before they are charged to the advertiser's account. Filters traffic at the source level without requiring pixel implementations or manual configuration.

Seamlessly integrates with major advertising platforms including Google Ads, Facebook, and programmatic exchanges without requiring pixel implementations or complex technical setup. Enables immediate fraud protection across integrated channels.

Provides detailed reporting dashboards showing fraud metrics, invalid traffic sources, fraud types, and performance impact. Enables advertisers to understand exactly where fraud is occurring and its financial impact on their campaigns.

Calculates and tracks the financial impact of fraud prevention, showing how much wasted spend is being recovered and the return on investment from using the platform. Demonstrates measurable value through cost savings.

Identifies and categorizes different types of bot activity including click fraud bots, impression fraud bots, and other automated invalid traffic. Provides detailed classification of bot behavior patterns and sophistication levels.

Traces fraudulent traffic back to its source, identifying which publishers, networks, or traffic sources are sending invalid clicks and impressions. Provides attribution data to help advertisers understand fraud origin points.

Centralized storage and organization of customer contacts across marketing, sales, and support teams with synchronized data accessible to all departments. Eliminates data silos by maintaining a single source of truth for customer information.

Generates and recommends optimized email subject lines using AI analysis of historical performance data and engagement patterns. Provides multiple subject line variations to improve open rates.

Embeds scheduling links in emails and pages allowing prospects to book meetings directly. Syncs with calendar systems and automatically creates meeting records linked to contacts.

Connects HubSpot with hundreds of external tools and services through native integrations and workflow automation. Reduces dependency on third-party automation platforms for common use cases.

Creates customizable dashboards and reports showing metrics across marketing, sales, and support. Provides visibility into KPIs, campaign performance, and team productivity.

Allows creation of custom fields and properties to track company-specific information about contacts and deals. Enables flexible data modeling for unique business needs.