utm parameter builder with campaign link generation
Constructs properly-formatted UTM links by accepting campaign parameters (source, medium, campaign, content, term) and appending them as query strings to base URLs. Validates parameter syntax and ensures URL encoding compliance, supporting both simple single-link generation and batch operations for multi-channel campaigns.
Unique: Integrates link building with downstream validation in a single preflight command, rather than treating link generation as a separate step — allows developers to validate that generated links actually resolve and contain proper metadata before campaign launch
vs alternatives: Faster than manual UTM builders or spreadsheet-based approaches because it combines generation, validation, and metadata inspection in one CLI invocation without context switching
destination url validation and redirect chain resolution
Follows HTTP redirect chains (301, 302, 307, 308) to resolve final destination URLs, detecting redirect loops and validating that campaign links actually reach intended landing pages. Implements configurable timeout and hop limits to prevent infinite redirect scenarios, returning both the final URL and the complete redirect chain for debugging.
Unique: Combines redirect resolution with metadata inspection (OG tags, Twitter Cards) in a single validation pass, allowing developers to catch both broken redirects AND missing social metadata in one command rather than running separate tools
vs alternatives: More comprehensive than simple HTTP status checkers because it resolves the full redirect chain and validates final-destination metadata, not just the initial response code
open graph and twitter card metadata extraction and validation
Parses HTML responses to extract Open Graph (og:title, og:description, og:image, og:url) and Twitter Card (twitter:card, twitter:title, twitter:description, twitter:image) meta tags. Validates that required tags are present, image URLs are accessible, and dimensions meet platform specifications (e.g., Twitter image minimum 200x200px). Returns structured metadata report with validation status.
Unique: Validates both presence AND correctness of social metadata (e.g., image dimensions, URL accessibility) rather than just checking if tags exist, providing actionable feedback for fixing social preview issues
vs alternatives: More thorough than browser-based social preview tools because it validates metadata programmatically and can batch-check hundreds of URLs, making it suitable for CI/CD integration
mobile readiness assessment and responsive design validation
Analyzes landing pages for mobile optimization signals including viewport meta tag presence, responsive CSS media queries, touch-friendly button sizes (minimum 44x44px), font readability (minimum 16px base), and viewport configuration. Returns structured report with specific issues and recommendations for improving mobile experience.
Unique: Combines multiple mobile readiness signals (viewport, CSS, font sizes, button dimensions) into a single validation report rather than checking each in isolation, providing a holistic mobile readiness score
vs alternatives: Faster than running Google Mobile-Friendly Test or Lighthouse for batch validation because it performs static analysis without rendering, making it suitable for pre-launch validation of dozens of campaign variants
unified preflight validation orchestration
Orchestrates all validation capabilities (redirect resolution, OG/Twitter metadata extraction, mobile readiness assessment) in a single CLI command, executing them in parallel or sequence based on configuration. Aggregates results into a comprehensive pre-launch report with pass/fail status, specific issues, and actionable remediation steps. Supports configuration files for reusable validation profiles.
Unique: Combines link building, validation, and inspection into a single atomic operation with configuration-driven profiles, allowing teams to define once and reuse validation standards across all campaigns rather than manually running separate tools
vs alternatives: More efficient than running separate validation tools because it batches network requests and aggregates results into a single report, reducing total validation time by 60-70% compared to sequential tool execution
mcp (model context protocol) server integration for ai-assisted campaign validation
Exposes campaign link building and validation capabilities as MCP server resources and tools, allowing AI agents and LLM-powered applications to programmatically generate UTM links, validate destinations, and inspect metadata. Implements MCP resource types for campaign configurations and validation results, enabling AI systems to reason about campaign health and suggest optimizations.
Unique: Implements MCP server pattern to expose campaign validation as composable tools for AI agents, enabling LLMs to reason about campaign health and suggest optimizations rather than just reporting validation results
vs alternatives: Enables AI-assisted campaign optimization that would be impossible with CLI-only tools, allowing LLMs to analyze validation results and suggest improvements (e.g., 'your OG image is too small, consider 1200x630px')