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share-of-voice-tracker

Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period o

skill:aaron-he-zhu/aaron-marketing-skills/share-of-voice-tracker · published by aaron-he-zhu · source repository